The COVID-19 pandemic has left millions of children, seniors, and families across our nation without food on the table. In the midst of this global pandemic and one of the worst economic crises of our times, imagine not knowing where your next meal may come from or whether you and your family would have to sleep hungry.

I connected with SF Marin Food Bank and Food Bank For New York City and learnt about their incredible efforts during the COVID-19 crisis to help serve meals to some of our most vulnerable communities. The need has skyrocketed, they told me. Those who used to volunteer with their organizations are now in need of food donations themselves. Children without access to school meals, students, seniors, homeless shelters, communities already at risk, so many of our neighbours, our communities, are in dire need of immediate help.

On April 13th, we pledged to donate 10% of our profits from the sale of VIDA Protective Masks to support the efforts of SF Marin & NYC Food Banks. For every $1 donated, SF Marin provides 2 meals and Food Bank For New York City provides 5 meals to those in need. It’s incredible how far they stretch every single dollar they receive.

We’re so grateful to share with you today that your VIDA purchases have made 500,896 meals possible for children, families, seniors, students, the homeless populations, and more, across San Francisco, Marin, and New York City.

For me personally, this is one of the most important moments of VIDA’s 5+ years of existence, a moment I feel most grateful for… As I shared with my team yesterday, this is the VIDA I dreamt to work for one day…

Small acts of kindness can make a huge impact. Half a million strong impact. Thank you to all of you who bought a VIDA mask and made this possible… And thank you to many, many more who are making a difference today in other ways and all ways possible.

Sincerely,

Umaimah // Founder & CEO, VIDA // & Team VIDA